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Coalition for Better Ads (CBA)

What is Coalition for Better Ads (CBA)? Definition Coalition of Better Ads (CBA) is an initiative issuing Better Ads Standards. Meaning explained Coalition of Better Ads (CBA) was founded by international trade associations in media market with the aim to analyse consumers’ behaviour and expectations. The focus of Coalition is on improving online advertising, which Coalition for Better Ads (CBA)

CSS Rules To Hide Elements

What is CSS Rules To Hide Elements? Definition CSS Rules to hide elements are used in case when ads are not delivered via HTTPS requests. Meaning explained CSS rules hiding elements is one of the possible adblock countermeasure strategies. In case ads are not delivered by HTTPS requests but through an in-house ad server, adblock CSS Rules To Hide Elements

Circumvention

What is Circumvention? Definition Circumvention is delivering ads by identifying and exploting adblock weaknesses. Meaning explained Circumvention is one of the possible adblock countermeasure strategies. Circumvention identifies adblock software, searches for loopholes and other weaknesses in its script, and circumvent it. By exploting those loopholes, ads can be delivered. In response, adblock publishers update the code Circumvention