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Browser share

What is Browser share? Definition Browser share is a proportion of visitors to one or more websites using certain web browser. Meaning explained Browser share is the proportion of visitors to one or more websites using certain web browser. The results show basic statistical data on webpage users’ preferences. The gathered information can be used Browser share

Banner ad

What is Banner ad? Definition Banner ad and banner advertisment is a promotional content embedded in a web page. Meaning explained Banner ads usually consist of an image or an animated object which si embedded in a web page. The purpose is to attract visitor’s attention and increase website traffic of a promoted page. Banners Banner ad

Better Ads Standards

What is Better Ads Standards? Definition Better Ads Standards is a list of non-intrusive ad standards. Meaning explained Better Ads Standards, issued by Coalition for Better Ads (CBA), is a list of standards which aim at implementing non-intrusive ads on websites. The CBA and the standards were founded by trade associations involved in media market, Better Ads Standards

Blockrate (ad block rate)

What is Blockrate (ad block rate)? Definition Adblock usage rate, or blockrate, refers to the portion of visitors using adblock software. Meaning explained Adblock usage rate refers to the portion of visitors out of the total number of all web browser users who have installed any ad blocking software or browser extension. The information can Blockrate (ad block rate)

Blocklist / Filter list

What is Blocklist / Filter list? Definition Blocklist or filter list is a set of rules for blocking and hiding ads on websites. Meaning explained Blocklists and filter lists are collections and sets of rules that determine what ads should be blocked and hidden on websites. Those lists are used by adblock developers, but usually Blocklist / Filter list