Circumvention

What is Circumvention?

Definition

Circumvention is delivering ads by identifying and exploting adblock weaknesses.

Meaning explained

Circumvention is one of the possible adblock countermeasure strategies.

Circumvention identifies adblock software, searches for loopholes and other weaknesses in its script, and circumvent it. By exploting those loopholes, ads can be delivered. In response, adblock publishers update the code and circumvention therefore requires constant improving.

Other countermeasure strategies might be: