Ad recovery via Acceptable Ads

What is Ad recovery via Acceptable Ads?

Definition

Ad recovery is delivering ads that comply with Acceptable Ads standards.

Meaning explained

Ad recovery via Acceptable Ads is one of the possible adblock countermeasure strategies.

Ad recovery is a way of delivering ads to webpages even though a user has adblock software installed. Since majority of users use either AdBlock or AdBlock Plus, it is posible to enlist Ad Recovery program by eyeo GmbH and deliver less intrusive ads even to adblock users.

Other countermeasure strategies might be: