Adblock detection

What is Adblock detection?

Definition

Adblock detection is a strategy of baiting adblock software and mitigating revenue loss.

Meaning explained

One of the most common adblock detection stategies is to provide a piece of code pretending to be an ad as a bait, which is identified by adblock software. When adblock tries to block the code and modify the page, the action is identified and adblock is detected. Publishers can then implement various countermeasure strategies to persuade a user to disable adblock or mitigate the revenue loss.