What is allowlist?
Definition
An allowlist is a set of websites that are exempted from ad blocking.
Meaning explained
An allowlist, formerly known as a whitelist, is a tool for users to manage their adblocking software. By allowlisting, users can exempt a website they wish to support from ad blocking, while blocking and hiding ads on other webs. Website’s publisher can be allowlisted even by an adblock developer, especially Adblock Plus, provided that a publisher abides to Acceptable Ads criteria. Therefore, allowlisting is considered to be one of the adblock revenue recovery method.