What is Acceptable Ads Committee (AAC)?
Definition
Acceptable Ads Committee (AAC) is an initiative issuing Acceptable Ads Standards.
Meaning explained
Acceptable Ads Committee (AAC) is an initiative to improve online advertisement. The AAC further develops Acceptable Ads Standards which were originally launched by Adblock Plus developer in 2011.
The reason for the initiative’s emergence was the situation in which publishers implemented intense disruptive ads and users, in response, started to massively use ad blocking software and browser extensions. As a result, publishers were experiencing relatively huge revenue losses and users may have easily missed interesting opportunities. Therefore, Eyeo GmbH, the Adblock Plus developer, launched a program of user-friendly ads. The aim is to persuade publishers to abandon aggresive ad formats and, instead, implement moderate and non-disruptive ads so users don’t have a reason to install any adblocks. The argument is that by doing so publishers may recover adblock revenue loss, which might be vital for small webpage owners.
In 2017, the administration and further development of Acceptable Ads program was handed over to an independent entity Acceptable Ads Committee (AAC). According to Blockthrough, the AAC is divided into three specific coalitions:
- For-profit coalition: Consisting of advertisers, ad tech providers, advertising agencies, publishers, and content creators, this coalition advocates for the importance of the ad-supported model of the web and works with other coalitions to set the Acceptable Ads standard.
- User advocate coalition: This coalition consists of digital rights organizations and actual adblock users. It exists to make sure users’ voice is represented in the committee and that the Acceptable Ads standards are delivering on their core promise of better user experience.
- Expert coalition: Consisting of user agents, creative agents, and researchers, the expert coalition brings industry experts in advertising and ad blocking to the table.
Links
For more information on Acceptabe Ads, visit Acceptabe Ads official webpage.
For more information on Acceptabe Ads in Adblock Plus, visit an article on Acceptable ads topic by Adblock Plus.