A

Adblock revenue loss

What is Adblock revenue loss? Definition Adblock revenue loss is the amount of money from advertisement lost due to adblock users. Meaning explained Adblock revenue loss, which can be calculated for example from monthly pageview, average ad density, CPM, and ad block rate, is the amount of money from advertisement lost due to adblock users. Adblock revenue loss

Adblock analytics

What is Adblock analytics? Definition Adblock analytics provide information on ad block rate. Meaning explained Ablock analytics provide detailed information on ad block rate by device, browser share, country and possibly other demgraphic features typical for adblock users of a particular website. The analysis can use tools such as adblock detection, Google Analytics, and other.

Adblock detection

What is Adblock detection? Definition Adblock detection is a strategy of baiting adblock software and mitigating revenue loss. Meaning explained One of the most common adblock detection stategies is to provide a piece of code pretending to be an ad as a bait, which is identified by adblock software. When adblock tries to block the Adblock detection

Allowlist

What is allowlist? Definition An allowlist is a set of websites that are exempted from ad blocking. Meaning explained An allowlist, formerly known as a whitelist, is a tool for users to manage their adblocking software. By allowlisting, users can exempt a website they wish to support from ad blocking, while blocking and hiding ads Allowlist

Adblock Plus

What is Adblock Plus? Definition Adblock Plus is an extension which blocks and hides ads on webpages. Meaning explained Adblock Plus is ad blocking extension with pre-made filter lists that are maintained by the open source community. The extension contains a feature which identifies and allows the appearance of nonintrusive ads that comply with the Adblock Plus