What is Website traffic?
Definition
Website traffic is an amount of users visiting a webpage.
Meaning explained
Website traffic refers to an amount of users visiting a webpage, which is called “sessions”. The received data and information is used to measure websites’s business effectiveness, for example in relation to ad performance on each website, or other business goals. The metric is also one of the factors in estimating adblock revenue loss. Specifically, the information is used to assess the potential adblock revenue recovery. In combination with browser share and other metrics, a publisher can plan and conduct an adblock countermeasure strategy and increase the monetization of their webpage.
Common tools for analyzing website traffic are: