What is Video ad?
Definition
Video ads are content using moving visuals for promotional purposes.
Meaning explained
Video ads are either video content playing before, during or after a main video stream, or a standalone display ad that can start playing automatically or after interaction. Video ads are considered one of the most effective advertisement forms and ad’s first seconds, before countdown enables ad dismissal, are most crucial. However, at the same time video ads can be considered one of the most intrusive ad formats. Especially auto-playing video ads with sound can drastically interupt user’s browser experience. For that reason, Acceptable Ads Committee (AAC) covers video ads in its Acceptable ads standards and it is an area ad blockers focus on heavily.