Adblock Termbase

Better Ads Standards

What is Better Ads Standards? Definition Better Ads Standards is a list of non-intrusive ad standards. Meaning explained Better Ads Standards, issued by Coalition for Better Ads (CBA), is a list of standards which aim at implementing non-intrusive ads on websites. The CBA and the standards were founded by trade associations involved in media market, Better Ads Standards

Size

What is Size? Definition Size is one of Acceptable Ads standards. Meaning explained Size is one of three main areas of Acceptable Ads Standards issued by Acceptable Ads Committee (AAC). According to the standard, the sum of all ads visible in a browser window when page is first loaded should not exceed 15% of the Size

Distinction

What is Distinction? Definition Distinction is one of Acceptable Ads standards. Meaning explained Distinction is one of three main areas of Acceptable Ads Standards issued by Acceptable Ads Committee (AAC). According to the standard, ads should be always easily distinguishable and not confused as pages’ content. In addition, ads should always be clearly marked as Distinction

Placement

What is Placement? Definition Placement is one of Acceptable Ads standards. Meaning explained Placement is one of three main areas of Acceptable Ads Standards issued by Acceptable Ads Committee (AAC). According to the standard, ads should not affect users’ experience and reading flow and, instead, should be placed above, beside or below pages’ main content. Placement

Acceptable Ads Committee (AAC)

What is Acceptable Ads Committee (AAC)? Definition Acceptable Ads Committee (AAC) is an initiative issuing Acceptable Ads Standards. Meaning explained Acceptable Ads Committee (AAC) is an initiative to improve online advertisement. The AAC further develops Acceptable Ads Standards which were originally launched by Adblock Plus developer in 2011. The reason for the initiative’s emergence was Acceptable Ads Committee (AAC)

Acceptable Ads Standards filter list

What is Acceptable Ads Standards filter list? Definition Acceptable Ads Standards is a filter list exempting non-intrusive ads from ad blocking. Meaning explained Acceptable Ads Standards is a filter list launched by Adblock Plus developer with the aim to create user experience with less instrusive ads. The standards were built up on adblock users’ feedback Acceptable Ads Standards filter list

Fanboy’s Social Blocking List

What is Fanboy’s Social Blocking List? Definition Fanboy’s Social Blocking List is a collection of rules for blocking social media features. Meaning explained Fanboy’s Social Blocking List is a supplementary filter list to EasyList which aims at the removal of social media content and features such as Facebook like buttons. This list is one of Fanboy’s Social Blocking List

EasyList Cookies

What is EasyList Cookies? Definition EasyList Cookies is a collection of rules for cookie blocking. Meaning explained EasyList Cookie List is a supplementary filter list to EasyList which aims at the removal of cookies banners and various pop-ups and notices about privacy issues. This list is one of the most used tools used by various EasyList Cookies

EasyPrivacy list

What is EasyPrivacy list? Definition EasyPrivacy list is a collection of rules for ad blocking all over the internet. Meaning explained EasyPrivacy is a supplementary filter list to EasyList which contains ad blocking rules even for non-English websites including more rules on ad tracking. Another filter list – Fanboy’s List – was merged with EasyPrivacy. EasyPrivacy list

EasyList

What is EasyList? Definition EasyList is a collection of rules for ad blocking. Meaning explained EasyList is a filter list containing a huge number of rules used by the majority of ad blockers for ad blocking. The list also functions as a blocklist containing information on known ads appearing on English written websites. The list EasyList