What are Full-screen Scrollover Ad?
Definition
Full-screen scrollover ad forces users to interact with a page in order to get the content of a page.
Meaning explained
Full-screen scrollover ad is an ad format that appears on top of a page and a user is forced to scroll through the ad in order to get to the content of a page. This ad format may cover 30% of screen and sometimes may appear on top blocking the page content. The ad might cause confusion as the user might get lost in visual and information flow.
Other ad formats that are deemed by Better Ads Standards are listed in Ad experiences list. The purpose of the compiled list and its information is to reduce user’s need to use adblock software.
Links
For more information on Coalition for Better Ads, visit CBA official webpage.
For more information on Better Ads Standards, visit CBA Better Ads webpage.
For more information on Full-screen Scrollover Ad under Better Ads Standards, visit Full-screen Scrollover Ad page.