Ad experiences (Least favoured ad experiences)

What is Ad experiences (Least favoured ad experiences)?

Coalition for Better Ads (CBA) official logo
Coalition for Better Ads (CBA) official logo

Definition

Ad experiences is a list of ad formats and its impact on users.

Meaning explained

The list “Least favoured ad experiences”, published by Coalition of Better Ads (CBA), is a compilation of ad formats and its possible negative and intrusive impact on users’ browser experience.

The list of ad experiences for desktop includes:

For mobile devices the list includes:

The complemenary list of Short-Form Video Experiences contains:

Links

For more information on Coalition for Better Ads, visit CBA official webpage.

For more information on Better Ads Standards, visit CBA Better Ads webpage.