What are Prestitial Ads with Countdown?
Definition
Prestitial ads with countdown force users to wait until an interaction is allowed.
Meaning explained
Prestitial ads that use countdown feature appear on a screen before any content of a page is loaded. A user has to wait a certain amount of time until countdown enables ad dismissal or ad finishes its play, only after that the desired page is loaded into display. Countdown time may vary depending on a publisher.
The difference between prestitial ads without countdown and with countdown is only minor. Ads with countdown force users to watch through usually a video ad. Ads without countdown might be closed much sooner.
Other ad formats that are deemed by Better Ads Standards are listed in Ad experiences list. The purpose of the compiled list and its information is to reduce user’s need to use adblock software.
Links
For more information on Coalition for Better Ads, visit CBA official webpage.
For more information on Better Ads Standards, visit CBA Better Ads webpage.
For more information on Prestitial Ads with Countdown under Better Ads Standards, visit Prestitial Ads with Countdown page.