Postitial Ads with Countdown

What are Postitial Ads with Countdown?

Coalition for Better Ads (CBA) official logo
Coalition for Better Ads (CBA) official logo

Definition

Postitial ads with countdown force users to wait until the content of a page is loaded.

Meaning explained

Postitial ads with countdown are an ad format that appears after a user follows a link. The ad disrupts user’s browser experience by forcing him to wait a certain amount of time until any interaction with a page is possible. Only after that the ad can be dismissed or closes on its own. This delay when user can’t access the page content immediately or isn’t redirected to the desired content is frustrating according to reports. Therefore, this type of an ad, if unwisely implemented, can cause that user decides not to wait and abandons the page.

The difference betwen this type of advertisement and other ad types, such as Prestitial Ads with Countdown, is that the described ad format appears only after a user clicks and follows a link. It doesn’t appear on its own like pop-ups.

Other ad formats that are deemed by Better Ads Standards are listed in Ad experiences list. The purpose of the compiled list and its information is to reduce user’s need to use adblock software.

Links

For more information on Coalition for Better Ads, visit CBA official webpage.

For more information on Better Ads Standards, visit CBA Better Ads webpage.

For more information on Postitial Ads with Countdown under Better Ads Standards, visit Postitial Ads with Countdown page.