What are Mid-roll Ads?

Definition
Mid-roll ads are a form of a video ads that plays in the middle of a video stream.
Meaning explained
A mid-roll ad is a form of a video ad that plays in the middle of a video stream. With an increasing popularity of this format among advertisers, mid-rolls are getting more frequently placed in videos on social platforms like Youtube and Facebook. However, no all platforms place mid-rolls wisely. As a result, mid-rolls disrupt visitor’s attention, which may cause users to abandon the page and stop watching the desired content at all.
Due to visitor’s negative feedback, mid-rolls are deemed by Better Ads Standards as extremely intrusive and annoying.
Other ad formats that are deemed by Better Ads Standards are listed in Ad experiences list. The purpose of the compiled list and its information is to reduce user’s need to use adblock software.
Links
For more information on Coalition for Better Ads, visit CBA official webpage.
For more information on Better Ads Standards, visit CBA Better Ads webpage.
For more information on Mid-roll ads under Better Ads Standards, visit Mid-roll ads page.