What is Ad recovery via Acceptable Ads? Definition Ad recovery is delivering ads that comply with Acceptable Ads standards. Meaning explained Ad recovery via Acceptable Ads is one of the possible adblock countermeasure strategies. Ad recovery is a way of delivering ads to webpages even though a user has adblock software installed. Since majority of users … Ad recovery via Acceptable Ads
What is Circumvention? Definition Circumvention is delivering ads by identifying and exploting adblock weaknesses. Meaning explained Circumvention is one of the possible adblock countermeasure strategies. Circumvention identifies adblock software, searches for loopholes and other weaknesses in its script, and circumvent it. By exploting those loopholes, ads can be delivered. In response, adblock publishers update the code … Circumvention
What is Messaging? Definition Messaging is a request to turn off adblock. Meaning explained Messaging is one of the possible adblock countermeasure strategies. Messaing is a request to turn off adblock that appears when an adblock user visits a webpage. Messaging can be in the form of a message asking directly to turn off adblock software, … Messaging
What is Adblock revenue loss? Definition Adblock revenue loss is the amount of money from advertisement lost due to adblock users. Meaning explained Adblock revenue loss, which can be calculated for example from monthly pageview, average ad density, CPM, and ad block rate, is the amount of money from advertisement lost due to adblock users. … Adblock revenue loss
What is Adblock analytics? Definition Adblock analytics provide information on ad block rate. Meaning explained Ablock analytics provide detailed information on ad block rate by device, browser share, country and possibly other demgraphic features typical for adblock users of a particular website. The analysis can use tools such as adblock detection, Google Analytics, and other.
What is Adblock detection? Definition Adblock detection is a strategy of baiting adblock software and mitigating revenue loss. Meaning explained One of the most common adblock detection stategies is to provide a piece of code pretending to be an ad as a bait, which is identified by adblock software. When adblock tries to block the … Adblock detection
What is Blocklist / Filter list? Definition Blocklist or filter list is a set of rules for blocking and hiding ads on websites. Meaning explained Blocklists and filter lists are collections and sets of rules that determine what ads should be blocked and hidden on websites. Those lists are used by adblock developers, but usually … Blocklist / Filter list
What is allowlist? Definition An allowlist is a set of websites that are exempted from ad blocking. Meaning explained An allowlist, formerly known as a whitelist, is a tool for users to manage their adblocking software. By allowlisting, users can exempt a website they wish to support from ad blocking, while blocking and hiding ads … Allowlist
What is Adblock Plus? Definition Adblock Plus is an extension which blocks and hides ads on webpages. Meaning explained Adblock Plus is ad blocking extension with pre-made filter lists that are maintained by the open source community. The extension contains a feature which identifies and allows the appearance of nonintrusive ads that comply with the … Adblock Plus
