What are Full-screen Scrollover Ad? Definition Full-screen scrollover ad forces users to interact with a page in order to get the content of a page. Meaning explained Full-screen scrollover ad is an ad format that appears on top of a page and a user is forced to scroll through the ad in order to get … Full-screen Scrollover Ad
What are Postitial Ads with Countdown? Definition Postitial ads with countdown force users to wait until the content of a page is loaded. Meaning explained Postitial ads with countdown are an ad format that appears after a user follows a link. The ad disrupts user’s browser experience by forcing him to wait a certain amount … Postitial Ads with Countdown
What are Flashing Animated Ads? Definition Flashing animated ads are a format disrupting user’s browser experience. Meaning explained Flashing animated ads is an ad format which delivers distracting ads with rapidly changing colours, backgrounds, and other visual features. Many publishers preferred animated ads due to its eye-catching nature, which led to its overuse resulting in … Flashing Animated Ads
What are Ad Density Higher Than 30%? Definition Ads that have ad density higher than 30% are considered intrusive. Meaning explained Ads that have ad density higher than 30% on mobile devices, which is calculated as the sum of heights of all ads within the main content portion of a mobile page that is divided … Ad Density Higher Than 30%
What are Prestitial Ads? Definition Prestitial ads appear before the content of a page is loaded and obstruct the view. Meaning explained Prestitial ads on mobile devices appear before a page is loaded and keep a user from reaching the content of a page. In general, it is a kind of a pop-up ad format … Prestitial Ads
What are Large Sticky Ads? Definition Large sticky ads permanently block the bottom of a page. Meaning explained Large sticky ads are a type of an ad format that puts a permanent ad to the bottom a page. This static ad can’t be dismissed nor moved away by scrolling and covers more than 30% of … Large Sticky Ads
What is Coalition for Better Ads (CBA)? Definition Coalition of Better Ads (CBA) is an initiative issuing Better Ads Standards. Meaning explained Coalition of Better Ads (CBA) was founded by international trade associations in media market with the aim to analyse consumers’ behaviour and expectations. The focus of Coalition is on improving online advertising, which … Coalition for Better Ads (CBA)
What are Prestitial Ads with Countdown? Definition Prestitial ads with countdown force users to wait until an interaction is allowed. Meaning explained Prestitial ads that use countdown feature appear on a screen before any content of a page is loaded. A user has to wait a certain amount of time until countdown enables ad dismissal … Prestitial Ads with Countdown
What are Auto-playing Video Ads with Sound? Definition Auto-playing video ads with sound is one the criticised ad formats because of its audio-visual intrusiveness. Meaning explained Video ads that appear on a page and automatically start to play with sound on is one of the criticised ad formats. According to Ad experience list, this is … Auto-playing Video Ads with Sound
What are Pop-up Ads? Definition Pop-ups are a type of ads that literally pop up and cover up the content of a page. Meaning explained Pop-ups are a type of ads that is considered to be very intrusive. In general, when a page is loaded, the ad pops up and blocks the content of a … Pop-up Ads
